Take a Cue from the Biggest 2019 Fitness Trends Being Driven by Millennials
Studio growth has been driving, in part, by millennials, and by determining what they like about studios, traditional health club operators can get them through their doors, too. Fitness trends come and go, but one trend—the growth of boutique fitness studios—is continuing into 2019. The reason for studio growth can be laid, at least in part, at the feet of millennials. Millennials have an appetite for specialized fitness experiences that offer variety and energy and that fee